Preparing Your Site for Holiday Book Sales

The holiday season is an important opportunity to sell more books and earn new audience members. The key to a successful (and profitable) holiday season is to be prepared. This year, it is expected that more people will jump on the trend of shopping early. Research shows that in 2024, 19% started in October, while just over half began in November

At Lulu, we have over 20 years of experience helping authors, creators, and businesses. Here are some of our best resources to help get your marketing plans and site ready for the holidays.

Store Readiness

The first thing you should look at is your store website. Are you adding holiday theming? Are your product pages up to date? Do you need to add a unique page for visitors to find your most popular books around the holiday season?

These resources will help you determine the most important areas of your site to focus on and prepare for holiday shoppers.

Preparing Your Products

Your store pages look amazing, but what about your books? Take some time to review your books, make sure the contents and product pages are ready to go, and maybe even add something unique just for holiday shoppers.

This is also the time of year to offer special editions, alternate cover variants, or new products entirely. A notebook or calendar is a great way to highlight art and images that are easy to create. And customized special editions make terrific gifts, even for readers who already bought the book!

Holiday Marketing

Everything is ready for the holiday sales rush; now you just need to tell your fans about it! Holiday marketing can be a challenge, but with some careful planning and proven tactics, you can make this year a successful shopping season.

Customer Support

Keep your customers, both new and long-standing, happy with their orders. Customer support is one of the most important and often overlooked parts of running a business, particularly during the busy holiday shopping season.

Prepare Your Store for Holiday Sales

Head to your Lulu Direct dashboard to get started reviewing and preparing your store for the holiday shopping season.